Strong programs don’t start polished—they start purposeful. This session traces the journey of a Champions network from its early, passion-driven beginnings through the introduction of OKRs, significant attrition, and a deliberate rebuild. Premera’s Rose Riojas and Sven Peterson will share how values-based messaging, storytelling, mentorship, and structured onboarding transformed the program into a sustainable leadership platform aligned with enterprise strategy. Participants will leave with practical tactics for recruiting, supporting, and scaling internal advocates while building credibility with senior leadership.